Dear partners, colleagues and friends!
This week is absolutely a specific one. We’re launching the publication of streaming charts, the first for tophit.ru story and even the first on the music market of Russia and the CIS countries! And it’s not just a series of charts but the first consolidated TOP 100 YouTube.com Chart in Russia.
We entered in the collaboration with YouTube/Google in October 2014, and just within a half a year we prepared an absolutely new but very important marketing instrument for its regular publication on the website tophit.ru.
Why does the chart play such a big role for all of us?
First, via it we get to know much about the music preferences of the Internet audience as well as how these preferences change in a course of time.
Secondly, comparing our radio and streaming charts, we’ll be able to find out genre, time and language preferences of music editors, radiostations and ordinary listeners every week.
Thirdly, stations, advertisers, producers, artists, music providers and sellers will have a splendid opportunity to see a real-time genre variety of the mass audience’ preferences – from rock and rap to classical music, including pop- music as well. From now on we’ll clearly realize, what the ordinary listener likes to listen to and the ordinary viewer – to watch.
To demonstrate a true interest we’ll spill the beans and share several positions with you, which entered TOP 20 of the Russian YouTube chart for the week of 2-8 March.
Derzkaya – Natan feat. Тимати
Turn Down For What - DJ Snake & Lil John
Samaya-Samaya – Egor Krid
Bangarang – Scrillex feat. Sirah
Shokoladny Sayats – Pier Nartsiss
and, finally, (here we go)…
St. Matthew Passion PART I: Nr.1 - J.S.Bach / Choir, Orchestra, conducted by Otto Klemperer
Well, people are not so earless and bad-tasted, as one got accustomed to think within the last several years… Though “Chocolate Rabit” [transaltion of the song Shokoladny Sayats, performed by Pier Nartsiss] seems a kind of cartoon, doesn't it?)
Nevertheless, we’ll see how big the role of the streaming services is in concerns of promoting artists and their new hits to the mass audience in a real-time regime…and that is the first great result of the first collaboration of tophit.ru and youtube.com ;)
26 March 2015 is a new day of a new era in the world of mass media, record- and show business in Russia. Namely on this day a closed presentation of new YouTube chart on tophit.ru platform for our friends and partners will take place in Strelka Bar.
Igor Kraev, Tophit.ru team